Lowering profit margins, fast delivery time and many more to woo buyers

The scenario changing from luxury housing segment to mid-income housing, developers charting out new strategies to attract buyers of low-cost housing market. Keeping low margins on profit levels and also Reducing the construction cost by importing goods like sanitaryware and fittings from countries such as China, Malaysia, Pre fabricated...
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Aditya Virwani is Embassy Group's new COO

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